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» 2008 » januar » Oglasevanje.com – novomedijska promocija in napredno oglaševanje

Citizen Marketers


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Verjetno med nami ni več uporabnika, ki ne bi poznal spletna mesta kot so npr. Facebook, Myspace, Youtube, Flikr, Wikipedia ipd.. Govorim torej o spletnih skupnostih, ki jih združujejo skupni cilji, potreba po druženju, komunikaciji, kolektivnemu soustvarjanju vsebin, dvigovanju splošne percepcije o obravnavani tematiki ipd.. Zakaj torej razmah tega pojava?

Citizen Marketers

Knjiga Citizen Marketers, avtorjev Bena McConnella in Jackie Huba, govori ravno o tej tematiki. Vendar pa to ni marketinška knjiga, ampak knjiga o vaših strankah oz. bolje o skupnosti strank. Kaj je torej tisto, kar jih motivira, inspirira, da se lotijo evangelizma v imenu vaše blagovne znamke?

Več>>

ASCII oglas Google AdSense


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Tomaž me je opozoril na odlično izrabo omejenega oglasnega prostora v oglasu Google AdSense. Ena največjih nemških sposojevalnic avtomobilov SIXT si je s pomočjo svoje oglaševalske agencije za 24 ur, preden so to opazili pri iskalniku Google, privoščila inovativno rabo tega medija. S pomočjo ASCII znakov so v oglas Google izrisali avtomobile in s tem še dodatno opozorili nase. S tem so dosegli skoraj 50% povečanje CTR, vendar kot že omenjeno, je Google to kmalu kaznoval z umikom oglasa.

Google ASCII Ad

Odlična ideja je dobila tudi glavno nagrado v kategoriji Inovativne ideje na lanskoletni konferenci Eurobestlive. Video te novice si lahko ogledate na naslednjem naslovu.



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