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» Alexa.com Tees » Oglasevanje.com – novomedijska promocija in napredno oglaševanje

Alexa.com Tees


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Na spletu ni ravno veliko prodajnih poslovnih modelov, ki bi delovali res dobro. Težava je v tem, da je težko najti dovolj standardiziran produkt, ki bi se lahko prodajal na takšen način, da logistike niti ne omenjam. Lahko pa se prodaja tudi malo manj standardizirane produkte, vendar je nato okoli njih potrebno zgraditi še dodatno zavedanje oz. dovoliti skupnosti, da produkt sprejme za svojega, s čimer ga potem naredimo »cool to have«.

Alexa majice

Alexa.com je naredila ravno to. S partnerskim podjetjem Zazzle.com ponuja svojim uporabnikom personalizirane majice, na katere vam po vaših predlogih natisnejo vaše Alexa statistike. Odlična poteza, saj uporabnikom ponudijo nekaj, na kar so ti ponosni in lahko to potem pokažejo tudi ostalim v realnem okolju, hkrati pa je to še dodaten marketing za njih. Dejansko jim plačate, da jim lahko delate reklamo. Odličen oglaševalski model, ni kaj.


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Odlicna poteza in ideja.. sem ze razmisljal, da bi jo nabavil :) ampak s postnino pride precej draga zadeva.. mogoce, ce pridem kdaj na 1% :evil:

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