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» Google in Pacman » Oglasevanje.com – novomedijska promocija in napredno oglaševanje

Google in Pacman


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Je morda ta vikend še kdo opazil spremembo v logotipu iskalnika Google.com? Google je svoj “doodle” simpatično izkoristil za poklon legendarni igri iz 80-ih Pacman. V živo si lahko v samem logotipu Google odigral igro, po končani igri pa te je iskalnik vrgel na stran rezultatov za iskalno besedo Pacman. Jasno ne morem iti mimo tega, saj je to še en iznajdljiv način izkoriščanja oglasnega prostora iskalnika.

30-letnica igre Pacman in Google

Morda se zdi nekomu to vsiljivo, vendar pa tisti, ki so igro prepoznali, gotovo iskalniku niso zamerili nekaj sekund, ki so jih namenili obujanju nostalgije.

Naletel pa sem še na odličen prispevek, ki govori ravno o tem, koliko časa so ob tem ljudje porabili in kako neverjetno so akumulirane številke zgolj zaradi implementiranja igrice v logotip:

- 36 sekund več kot ponavadi je povprečni uporabnik preživel ta dan na iskalniku Google,

4.819.352 ur je akumulirano število ur, ki so jih uporabniki iskalnika Google porabili za igranje igrice Pacman,

- 120.483.800 izgubljenih ameriških dolarjev zaradi zmanjšane produktivnosti ob predpostavki, da ima povprečen uporabnik urno postavko 25 dolarjev.

120 mio ameriških dolarjev pa je dovolj, da bi Google lahko vseh svojih 20.000 zaposlenih plačeval kar 6 tednov. Grozne številke, ko jih enkrat pogledaš iz takšne perspektive.


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