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» Google kupil DoubleClick » Oglasevanje.com – novomedijska promocija in napredno oglaševanje

Google kupil DoubleClick


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Po najnovejših informacijah je spletni iskalnik Google v petek 13. aprila kupil podjetje DoubleClick, ki razvija tehnologijo za serviranje spletnih oglasov. Google si je s tem zagotovil njihovo tehnologijo ter bolj pomembno njihove povezave z založniki, oglaševalci in oglaševalskimi agencijami. Google s tem sledi trendom spletnega oglaševanja, saj postaja klasični spletni oglas oz. banner vse bolj prepoznaven kot orodje za doseganje »branding« učinkov in tako tudi vse bolj popularen med klasičnimi oglaševalci.

Vir: http://www.avenuea-razorfish.com/

Če vas zanimajo tudi finančne in druge implikacije tega dogodka, si lahko kaj več o tem preberete na finančni strani Google.


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