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» Pozicija v spletnih iskalnikih » Oglasevanje.com – novomedijska promocija in napredno oglaševanje

Pozicija v spletnih iskalnikih


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O tem, kako pomembna je pozicija v spletnih iskalnikih sem pisal že v preteklosti, za dober odziv sponzorirane povezave pa je ključnega pomena predvsem relevantnost oglasa. Sama sponzorirana povezava vam torej še ne zagotavlja največjega možnega odziva uporabnikov, kljub temu, da je umeščena na prvo pozicijo na strani rezultatov iskanja.

Druga raziskava, ki jo je izvedlo podjetje Enquiro, pa je pokazala, da spletni uporabniki spletne iskalnike tudi različno dojemajo. Najožji »heatmap« ima Google, najširši pa MSN oz. Live.com. Yahoo je pristal nekje vmes. Očitno spletni uporabniki bolj zaupajo rezultatom na spletnem iskalniku Google, saj njegovo stran rezultatov iskanja veliko manj preiskujejo kot to počnejo na ostalih dveh iskalnikih.

Vir: www.seopedia.org

Naletel sem na zanimive podatke tudi o temu, kako dolgo se spletni uporabniki zadržijo na posamezni poziciji v spletnem iskalniku Google in kakšni so CTR posameznih pozicij, več o tehnologiji »eye tracking« pa si lahko preberete na spletnem mestu Seopedia.org.


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